Agadir has a population of 678,596 (2004; census figures for the agglomeration include the nearby cities of Inezgane and Aït Melloul). The population of the city proper is estimated at 200,000.

​

The mild winter climate (January average midday temperature 20.5°C/69°F) and good beaches have made it a major "winter sun" destination for Northern Europeans. The mayor is Tariq Kabbaj.

The city is located on the shore of the Atlantic Ocean, near the foot of the Atlas Mountains, just north of the point where the Souss River flows into the ocean.

Agadir is an important fishing and commercial port, one of the first major sardine ports in the world. The city is also known for its exports of cobalt, manganese, zinc and citrus products). It is also a seaside resort with a long sandy beach. Because of its large buildings, wide roads, modern hotels, and European-style cafés, Agadir is not a typical city of traditional Morocco, but a modern, busy and dynamic town. Agadir is famous for its sea food and agriculture.



Some of the most beautiful beaches in Morocco are located to the north of Agadir. Areas also known for excellent surfing are located near Taghazout village to Cap Ghir. Many smaller and clean beaches are located along this coast. Some of them between Agadir and Essaouira are: Agadir Beach, Tamaounza (12 km), Aitswal Beach, Imouran (17 km), Taghazout (19 km), Bouyirdn (20 km), Timzguida (22 km), Aghroud (30 km), Imiouadar (27 km).



​